About Safe and SoundLargest campaign in the regionBurJuman’s Safe & Sound campaign is one of the region’s largest, most comprehensive breast cancer awareness campaigns. Launched in 1997, this year round program focuses on the key message of survival through early detection and treatment.Helping us beat breast cancerSafe and Sound is also privileged to have the annual support of major blue chip corporate from varied industry sectors. The partnership with these progressive companies enables the campaign to effectively spread the message of early detection amongst thousands of women and men across the UAE, in a manner that is relevant to them.Reaching outThrough numerous in-mall and external events along with outreach initiatives, Safe and Sound, has encouraged families in the UAE to proactively take charge of their health, helping to increase understanding and empower women in the fight against breast cancer.Proceeds from fund raising initiatives are monitored by the Red Crescent and go towards generating further awareness and supporting patient care.
