With the growing competition of food & beverage market in the UAE and considering the diverse cultures residing in the country (UAE), we see an emerging shift in consumers putting pressure on the local market for much more than just food. Consumers are now looking for food that not only tastes good, but is also fresh and served in a unique way. With the launch of Shish Shawerma in August 2011, we have addressed various elements of this shift, bridging the gap which existed at the time. The idea of Shish Shawerma came from our understanding of consumer’s increasing desire for the delicious taste and experience of simple food made out of fresh quality ingredients. This coupled with a modern and friendly environment is what Shish Shawerma offers as a welcoming spot for all customers.
