Since it began in 1997, Softouchhas grown into an internationally recognised Ayurvedic spa brand that has successfully applied the ancient secrets of Ayurveda in a modern spa setting. SOFTOUCH today operates 14 Ayurveda Spas around the world in association with Kempinski, Le Meridien, ITDC and KTDC, Leela, Hilton, Grecotel and Ramada. Guests at every Softouch Spa benefit from the collective experience of a highly trained team of therapists, certified medical doctors, beauticians and researchers who together create the highly sought-after holistic Softouch Spa experience. The Spa will runs 24 hours a day beginning this day October 20, 2012.