Sundance Live has been organising and producing live concerts for U.A.E. audiences since 2007, and decided to launch the Sundance LIVE brand in 2012. Mario Zakhary, the Founder and Managing Director of the brand, is a professional in events and a pioneer in bringing Arab superstars to the U.A.E. and organising their concerts in an outdoor, festival-style setting. Over the years, Sundance has been working on expanding their portfolio of live events to encompass celebrated artists from different countries, representing diverse musical genres and audience tastes. Sundance LIVE is also known for organising comedy nights and the popular HUSH Ramadan lounge. In addition, Sundance Events is a leading organiser of high profile corporate events and live brand communication campaigns. “Sundance”, “Sundance Events” and “Sundance LIVE” are owned and operated by Sundance Events FZ LLC and are not associated with SANDANCE®, owned and operated by Kerzner International Limited.”
