Deena Al-Ansari and Souha Sawan established The BeautyCo as a distribution company that offers hygienic and unique products to clients across the GCC and MENA regions. Driven by their passion for the beauty industry, the partners began a journey researching and examining key areas within their industry. They identified the importance of hygiene and they also realized the need for unique revolutionary new products that will differentiate their clients from other spas.