Marketing at Masters level provides our graduates with the knowledge and skills demanded by leading organisations worldwide. This programme, delivered in the UAE, is designed for graduates wishing to pursue and develop a career in Marketing.This two year, part-time MSc Marketing (MSc M) programme aims to provide a high quality, comprehensive introduction to marketing theory and practice, for graduates from diverse academic disciplines. Its rationale derives from increasing demand for a Masters level education in marketing theory and practice, either from graduates who wish to develop in this area, or from mature students who seek a career change.The programme provides students with an introduction to business knowledge and skills before introducing key marketing disciplines. It also allows students to specialise in topics of personal interest through a wide range of electives. Previous graduates from this programme have gone on to excel in marketing-related positions, in domestic and international environments. This programme provides students with an excellent foundation in marketing knowledge as well as a set of highly valued transferable skills appropriate for today’s highly-competitive global marketplace.The full-time version of the MSc Marketing Degree was launched in the UK by the Department of Marketing in 1990. Over the years it has achieved a very high reputation among employers and alumni. Many of its 1000+ graduates currently work in senior positions in a diverse range of worldwide corporations.The international environment of the UAE brings together a diverse range of nationalities, providing a rich cultural experience for all participants.OBJECTIVES: to provide students with a comprehensive grasp of marketing theories, principles and tools needed to effectively manage marketing activities and relationships; to provide students with a robust appreciation of the relevant theories for understanding consumer and organisational buyer; to provide students with a thorough knowledge of the principles and techniques of academic research and writing as well as the opportunity to undertake marketing research; to avail students of the opportunity to develop specialisms in marketing theory and its applications; to apply skills learnt in the instructional classes in a real-life project and develop a marketing strategy for an organisation; to enable students to develop the key transferable skills they need to operate effectively in business environments, including team working, project management, case analysis, critical thinking and presentational skills.
