NStyle International launched Urban Male Lounge’ in 2006 to satisfy the growing appetite of the male population with an interest in premium grooming services. The brand presently has two store locations in the UAE strategically located at the heart of Dubai’s International Financial District (DIFC) along with the city's leading shopping destination, The Mall of the Emirates. The Urban Male Lounge philosophy is the provision of the Middle East’s premier brand of male relaxation environment offering practical grooming treatments tailor made for today’s modern man. Services encompass therapeutic massages, shaving, hair, and hand and foot treatments that are offered in an ultra hygienic and plush environment. The DNA of the UML brand objective is ‘grooming today’s modern man for greatness'Critical brand hallmarks are personalized service, attention to detail and the innovative addition of design, technology (plasma screens, wireless headphones, WIFI) embodied with cutting edge treatment procedures. Urban Male Lounge’s signature is modern, chic and holistic – professional, affordable grooming – targeted to compliment the culture conscious, socially affluent and well-rounded 21st century male consumer. UML is the ultimate in male refinement. The brand’s expansion will foresee the opening of multiple stores regionally and internationally in the next few years.
