Velocity is committed to provide products that are:Not on any Recall lists or have never been “RECALLED”Free of artificial ingredients, by byproducts or fillersOrganic, Holistic, Natural & Grain FreeBiologically appropriate with high bio-availabilityApproved by Veterinarians, Pet Welfare Organizations and Conscientious Pet ParentsSafety tested, non-toxic (at any level) and friendly to our environmentEthical, Performing & Value For MoneyThere are literally thousands of pet brands available, however, only a handful of companies make the extra effort to provide the best and most nutritious ingredients. Velocity International intends to change the pet industry by only providing the highest quality products using their love of their companions, extensive research resources and procurement expertise.