An approachable and quirky experience for the youth (and the young-at-heart), the Americana Restaurants-owned Wimpy brand in its countries of operation has been revived as a trendy burger chain. Founded in 1934 in the USA, with a name inspired by the Popeye cartoon character, Wimpy was all about the burger, introducing the MENA region to good old American food.Wimpy is a fast-food chain that was founded in the United States. It found its success internationally, mainly in the United Kingdom and South Africa. It has changed between being a table-service establishment and counter-service establishment throughout its historyAfter decades-long hiatus, Americana revived this beloved brand in 2021 to disrupt the industry with great tasting burgers at affordable prices. Using 100% fresh beef, hand-breading the chicken fillet, and making every sandwich fresh to order. Currently, the brand is present in Egypt, Kuwait and the UAE.
